GOGI Stories
Meet the Hearts & Souls Behind GOGI
Leaders who live the Life Tools. Stories that inspire transformation.
Behind every GOGI lesson is a heartbeat, a story, and a journey of someone who chose growth in the face of challenge. Here, we honor the hearts and souls behind GOGI—the mentors, volunteers, leaders, and lived-experience champions who bring the GOGI Life Tools to life through compassion, courage, and commitment.
Each person has walked a unique path, yet all share a belief in the power of personal choice and the strength that lives within every individual. Their work proves that transformation is real, healing is possible, and freedom begins from within—long before any physical door opens. Together, they continue to inspire others to rise, one choice and one tool at a time.
Coach Carlson
Head of Media, Digital & Interactive Learning
With more than 18 years of experience leading creative, production, and digital strategy across film, television, streaming, branded content, and live events, Coach Carlson specializes in transforming complex ideas into compelling stories that inspire action and create meaningful impact. Her portfolio includes global campaigns for brands such as Netflix and Condé Nast, where she blends creativity, empathy, and purpose to connect with audiences on a deeply human level.
Coach Carlson began volunteering for GOGI in 2009 as the event producer for a GOGI graduation ceremony, where she witnessed firsthand the transformational power of the GOGI Life Tools. That experience sparked a long-term commitment to the mission and the individuals who benefit from it.
Today, as Head of Media, Digital & Interactive Learning at Getting Out by Going In (GOGI), she leads the conversion of decades of curriculum into accessible multimedia education, now reaching more than 1,500 correctional institutions and millions of students nationwide. Through innovative content and storytelling, she brings the GOGI Life Tools to life—empowering individuals from all backgrounds to learn, grow, and create positive change from within.
Whether producing large-scale content, building creative teams, or developing transformational learning platforms, Coach Carlson unites strategic vision with social impact, using storytelling as a catalyst for personal and collective transformation.
Lisa Butcher
GOGI UK Ambassador
Lisa Butcher traveled from the UK to California, USA, to learn more about the GOGI Life Tools and how to integrate them into her client work in the UK. She began volunteering with GOGI in 2024 when her training in the GOGI Life Tools started, dedicating herself to understanding the method from the inside out. Over a period of two years, her training was provided by GOGI founder, Coach Taylor, culminating in the offering of a prison workshop elegantly combining Lisa’s protocol for healing with the simplicity of the GOGI Life Tools. Enthused by the opportunity, Lisa gladly accepted the title of GOGI Ambassador to the UK and is actively working to introduce the GOGI Life Tools throughout the United Kingdom, inside and outside of prison.
“What I realized is that we are all in one form of prison or another. The GOGI Life Tools can help all of us,” Lisa shared in a recent on-camera interview regarding her USA prison experience.
